Designing a B2B launch campaign for a key product for Allianz Insurance Singapore.
Key Visual Development
Campaign Design
Graphic Design
Collateral Development
Allianz Travel Protect: Campaign Background.
Allianz Insurance Singapore conducts its business primarily through sales partners and distribution intermediaries. The original travel product was not great and sold terribly. Intermediaries found it lacking in several areas, and it was not a competitive product in the market. A rethink of the approach was necessary and as a result, Allianz needed to develop a B2B creative campaign to launch their reworked travel product to their sales partners and distribution intermediaries.
The key visual had to capture the spirit of modern, confident travel with design elements that could be adapted and used across multiple touch points.
Key Visual
Whatsapp Teasers
Whatsapp Coupon
EDMs
Whatsapp Teasers
Teaser Headline:
Your upgrade is boarding soon.
Teaser Caption Copy:
You're on Standby. We've taken something you already know and made it sharper, smoother, and smarter.
Launch Headline:
Your gate is now Open.
Launch Caption Copy:
A new world awaits.
It's lighter. Faster.
And tailored for the people who sell it -- not just the people who buy it.
More to come soon.
Teaser Headline:
We've Cleared your Runway
Teaser Caption Copy:
Boarding pass confirmed.
You're on the list.
Soon, you'll see what happens when something familiar gets rebuilt from the inside out.
Launch Headline:
Time to fly!
Launch Caption Copy:
Get ready for a smarter takeoff.
No clunky steps. No guesswork
Just a refresh built around the way you work.
Whatsapp Coupon Code
