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Bringing the theme of an annual international conference to life.
Graphic Design
Key Visual Concept Development
2022 Theme: Interactive epistemology, listening, and ecomedia.
The 4th Interactive Film & Media Conference invites participants to explore the definitions, terms, and practices to frame the conditions of interaction and interactivity. But due to the covid pandemic, this will be the first time that the conference will be held virtually. The first strand will focus on interactivity's epistemological contribution by refusing and resisting established forms of contemporary art, activism and interventions, film, and media. The second strand of 2022's conference will take up the issue of interactivity in the context of emerging ecomedia."
Design Approach
We opted to keep the designs clean and minimal, using splashes of color to emphasise certain elements within the layout. The designs incorporate some of the ideas that are key to this years conference, taking its cue from both strands of focus: How interactivity is forcing a reexamination of established forms across a broad range fields, and how ecology is being conversed, communicated, and consumed through non-print/emerging forms of media (Ecomedia).
The designs attempt to embody those ideas through a layout that strays slightly from tradition in both its structure and visual concept.
Direction One
This design leans into the virtual nature of this years conference. Anchored by an image seen fragmented through the use of jpg windows on a desktop reinforces the ecological element.
Key pieces of information like the various host institutions are worked into the layout. A subtle background texture of sound waves alludes to another key aspect of this years theme, listening.
Direction Two (Selected)
This design is built on the idea of challenging and reexamining established forms. Its fragmented layout strives to achieve cohesion with overlapping type coloured to build on the tenuous relationship between the various elements. The modularity of this direction makes this design extremely versatile to adapt it into any number of formats.
2022 IFM Journal Adaptations
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