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Building a brand from the ground up for a trailblazing law firm.
Brand Concept & Identity Design
Website Development & Design
Copywriting
Visual Brand Design
SLC (Shehzahdee Law Corporation) wanted their visual branding to feel sophisticated and trustworthy, while also drawing on their passion and work within the criminal justice system as inspiration. A hint of two open handcuffs built into the logo is a nod to the tireless work they do in representing all those in need of a voice in the criminal courts. The blue of the main brand colour was chosen to convey that sense of trust and security. Yellow accents add colour contrast, and authority to give its logo the prominence it deserves.
A Touch of Class
A gold hot stamp treatment for the logo on the name card reinforces a sense of sophistication in the brand identity.
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