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How we sold out the Esplanade Concert Hall.


An acclaimed pianist returns to the stage after 23 years.
Musicians Initiative, a symphonic orchestra, needed to promote a one night only performance featuring the iconic Tedd Josselson. We put together a comprehensive package that paired traditional advertising with content strategy and a communication plan that focused on digital outreach all fronted by a PR blitz on national radio stations and podcasts.

Key Visual Development
The concept behind Flights of Fantasy draws its inspiration from the original soundtrack of 'Lim's Fantasy', an animated feature film, which premiered on the night. The key visual leans into its fantastical theme through a paper bird flying past and leaving a trail of magic in its wake. In the trail, there are layers of stylised musical instruments, musical notes floating around. The paper cut out treatment adds a nice textural feel to the visuals.
Social Media










Promo Film & Radio
CNA938 Your Singapore Weekend - Susan Ng with Tedd JoselsonArtist Name
00:00 / 09:36
Money FM - Michelle Martin MentionArtist Name
00:00 / 03:29
FLIGHTS OF FANTASY Feat. Acclaimed Pianist Tedd JoselsonArtist Name
00:00 / 12:23
Symphony 92.4 Drivetime MentionArtist Name
00:00 / 00:50
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