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Crafting a launch package to drive adoption of a new AI sales tool.
Launch Strategy
Animated Launch Film
Asset Creation
Motion Graphics Design
Playbook Development
Teaser Film
Full Film
Selling to salespeople is just the type of challenge we enjoy.
FWD A.C.E (Advisor Customer Engagement) is a generative AI–powered sales tool built to help insurance agents create smarter content, manage leads, and convert prospects more effectively.
We were tasked with creating a launch campaign that didn’t just generate interest, but turned agents into active users, equipping them with the tools and knowledge to integrate the app into their daily sales process.
Launch Plan
Playbook
An intro to AI and A.C.E for our agents.
This playbook should inspire adoption and go beyond functional ‘how-to’s. Not just how to use but how best to use. We loaded this playbook with useful thought-starters and launching off points that agents could use to develop their own assets and content plan.
Campaign Amplification
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